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Non-fiction authors have a much better advantage in social media than fiction authors. They can utilize online platforms like Youtube and tools like webinars. What can novelists do?

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Illustrated by Lauren Mattson

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As a self-published novelist, do you struggle with social media marketing?  At StoryMetro: fiction marketing simplified, we understand the process of marketing your books in social media can be rather daunting. The topics are endless: social media marketing, blogging, email list building, content creation, to name a few. Experts are on every cyber street corner offering solutions that lead to more confusion, frustration, and overwhelm.

The good news is marketing your fiction novel in social media doesn’t have to be such a chore or a bore. Rather, the whole thing can be as much fun as writing your actual novel – maybe even more! Today, there’s a really good chance you have the cart before the horse. Think of this statement – story selling(marketing). Now, think of this, book marketing. Again, relax and think.

  • Story-selling is the art of marketing the story itself and giving readers buy-in before you ask for any sale
  • Book marketing is the failed art of focusing on the end result first – the sale of the format that contains the story

Let’s reword the title above, How to Convert Your Fiction Novel Into Marketable Content for Social Media. Not as pretty but it’s to the point. What we’re going to talk about today is my experience as a farm laborer at Holmberg Orchards making apple cider and correlate it to marketing your novel in social media – more like how to do it and what to do.

When you are done listening, I hope you find something that changes your perspective and provides you with a few tangible ideas to work.

 

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_audio title=”How to Make One Crispy Novel a Sweet Read” artist_name=”Joseph Young” background_layout=”dark” background_color=”#e09900″ title_text_color=”#000000″ use_border_color=”on” border_color=”#000000″ border_style=”solid” title_font=”Open Sans|on|||” audio=”http://www.storymetro.com/wp-content/uploads/2017/04/howtomakecrispyreadsweet.mp3″ caption_text_color=”#5b5b5b” caption_font=”Open Sans Light||||” background_position=”top_left” background_repeat=”repeat” background_size=”initial” /][/et_pb_column][/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_slider show_arrows=”on” show_pagination=”on” auto=”off” auto_ignore_hover=”off” parallax=”off” parallax_method=”off” remove_inner_shadow=”off” background_position=”top_left” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”off” custom_button=”off” button_letter_spacing=”0″ button_icon_placement=”right” button_letter_spacing_hover=”0″ _builder_version=”3.0.65″] [et_pb_slide background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”light” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default” body_font=”||||” custom_button=”off” button_font_select=”default” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” heading=”15 Bushel Bin of Apples Placed in Loader” image=”http://www.storymetro.com/wp-content/uploads/2017/04/cider001.jpg” arrows_custom_color=”#000000″ /][et_pb_slide background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”light” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default” body_font=”||||” custom_button=”off” button_font_select=”default” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” heading=”15 Bushel Bin of Apples Lifted ” image=”http://www.storymetro.com/wp-content/uploads/2017/04/cider002.jpg” arrows_custom_color=”#000000″]

I use a lever to turn the bin 90° in order to empty out the apples on the turn table.

[/et_pb_slide][et_pb_slide background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”light” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default” body_font=”||||” custom_button=”off” button_font_select=”default” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” heading=”Apples Are Pulled Out” image=”http://www.storymetro.com/wp-content/uploads/2017/04/cider003.jpg” arrows_custom_color=”#000000″]

I then peg the lid allowing me enough space to reach my hand in and pull the apples out. Based on size they can come out fast and in large quantities. The smaller, the more challenging.

[/et_pb_slide][et_pb_slide background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”light” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default” body_font=”||||” custom_button=”off” button_font_select=”default” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” heading=”Apples Get Washed” image=”http://www.storymetro.com/wp-content/uploads/2017/04/cider004.jpg” arrows_custom_color=”#000000″]

The apples pass through the wash to remove any dust from the fields before they go up the elevator into the crusher.

[/et_pb_slide][et_pb_slide background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”light” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default” body_font=”||||” custom_button=”off” button_font_select=”default” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” heading=”Apples Get Crushed” image=”http://www.storymetro.com/wp-content/uploads/2017/04/cider005.jpg” arrows_custom_color=”#000000″]

The apples leave the elevator and pour into the crusher until the tank is full – usually a single bin. Did you know that a single bin can create almost 50 gallons of cider?

[/et_pb_slide][et_pb_slide background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”light” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default” body_font=”||||” custom_button=”off” button_font_select=”default” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” heading=”Crushed Apple Pieces Get Squeezed” image=”http://www.storymetro.com/wp-content/uploads/2017/04/cider006.jpg” arrows_custom_color=”#000000″]

The apple pieces are poured through the filters. The operator then compresses the filters squeezing all the juice out. The juice pours into a holding pan underneath. A pump will funnel the juice to the treatment area and then stored in a cool tank until bottling.

[/et_pb_slide][et_pb_slide background_position=”default” background_size=”default” background_color=”#ffffff” use_bg_overlay=”off” use_text_overlay=”off” alignment=”center” background_layout=”light” allow_player_pause=”off” text_border_radius=”3″ header_font_select=”default” header_font=”||||” body_font_select=”default” body_font=”||||” custom_button=”off” button_font_select=”default” button_font=”||||” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” heading=”Apple Cider is Bottled” image=”http://www.storymetro.com/wp-content/uploads/2017/04/cider007.jpg” arrows_custom_color=”#000000″]

Once we’re ready to bottle, we set up the bottling station and begin to fill pints, half-gallon, and gallon jugs with cider. During peak season, we usually make an average of 800 gallons a week.

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If you found this helpful, kindly share and  be sure to leave your invaluable comment below when you’re done, thanks!

Oh, if you want access to the latest posts, podcasts, and other fiction marketing simplified material, be sure to do so after you comment. Just go to the home page.

Happy Story Selling,

Joseph

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